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		<title>Last stream for allothercountries.fm (including Italy)</title>
		<link>http://www.lgalli.it/last-stream-for-allothercountries-fm-including-italy/</link>
		<comments>http://www.lgalli.it/last-stream-for-allothercountries-fm-including-italy/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 09:00:23 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Apps & services]]></category>
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		<guid isPermaLink="false">http://www.lgalli.it/?p=1137</guid>
		<description><![CDATA[Likely you scrobbler or even occasional Last.fm listener have already heard the bad news: on the 15th of January 2013 Last.fm stops streaming to a large number of countries, including mine &#8211; Italy. The announcement came to me first as an &#8230; <a href="http://www.lgalli.it/last-stream-for-allothercountries-fm-including-italy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Likely you scrobbler or even occasional Last.fm listener have already heard the bad news: on the 15th of January 2013<strong> Last.fm stops streaming to a large number of countries, including mine &#8211; Italy</strong>.</p>
<p>The announcement came to me first as an almost unnoticed clickable display on the top of the personal page (not linked here because I&#8217;ve never been there with my real name), which at some point I decided to check, with inevitable disappointment. Judging from the related thread on the Last.fm forum, this decision has upset a good number of folks in &#8220;all other countries&#8221;, i.e. all over the world except the US, the UK and Germany (where Last.fm will keep also the ad-supported free Web radio), plus Canada, Australia, New Zealand, Ireland and Brazil (where radio has been and remains a subscription feature only, as they say). <a href="http://www.last.fm/announcements/radio2013">Link to the official announcement.</a></p>
<p>I won&#8217;t delve here into considerations specific to Italy <del>(if you are from my country, I have a few lines on the other side)</del>; instead, I jotted down some general commentary. And let me copy here a pic of the pin that I got as a gift from Alberto D&#8217;Ottavi <a href="http://www.twitter.com/dottavi">@dottavi</a> brought back from London after his brief <a href="http://www.infoservi.it/arretrati-intervista-con-martin-sticksel-co-founder-last-fm/429">interview with Last.fm co-founder Martin Sticksel</a> published in English on <a href="http://www.infoservi.it">infoservi</a> - (the blog has also more Last.fm and related themes coverage, in Italian). Well, that pin was something!</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2013/01/2013-01-02-lastfmpins.jpg"><img class="alignnone size-medium wp-image-1164" title="2013-01-02-lastfmpins" src="http://www.lgalli.it/wp-content/uploads/2013/01/2013-01-02-lastfmpins-300x300.jpg" alt="last.fm and audioscrobbler pins" width="300" height="300" /></a></p>
<p><strong>Others keep streaming anyway</strong></p>
<p><strong></strong>In short, what came out for Last.fm is that licensing costs for streaming music and insufficient ad revenues are pushing them to this new restricted geography. Have a look at the <a href="http://paidcontent.org/2012/12/13/last-fm-revels-in-its-scrobbles-as-radio-bar-is-raised-farther/">Paidcontent</a> or <a href="http://techcrunch.com/2012/12/13/last-fm-will-turn-down-the-volume-on-global-radio-services-in-january-take-others-behind-paywall/">Techcrunch</a> posts for more. Anyway, it&#8217;s not new to anyone that <strong>streaming music on subscription models have stll to find solid business ground</strong>. But it&#8217;s also a fact that there are a number of services pushing it &#8212; to name two European-based big players, say Spotify (from Sweden, not available all over Europe though) or Deezer (from France &#8211; I started using it right now). Then there are also a few more already well established brands and startup, all with its own history and positioning, from Pandora to Rdio, from Soundcloud to whatever you can pick. The thing is, while they are different, all of them seem to pursue an enlarging trajectory when it comes to geographies, even if at different paces.</p>
<p><strong>Going down</strong></p>
<p>As it can be read easily all around, I also think that Last.fm is not new to a downwarding spiral since when the founders left, sometime after the well remembered <strong>280 millions pound acquisition from CBS</strong>, a historic name of the media business (and big in radio as well &#8211; but as people noted, no visible result in that regard yet). And by the way, the two co-founders and former leaders are now up for a <strong>new general-purpose content discovery startup called Lumi</strong>, as I just learned <a href="http://techcrunch.com/2012/12/04/last-fm-founders-next-track-lumi-a-site-that-uses-your-browsing-history-to-help-you-discover-things-on-the-web/">from another Techcruch post</a>.</p>
<p><strong>Proud subscriber</strong></p>
<p>Seeing this decline unfolding over time has been quite sad for people that have been hanging around for years (2004 in my case). I&#8217;ve always been a service enthusiast, praising and recommending it to friends at all times, and <strong>paying the subscription not just for the add-ons, but also for support</strong>. Not only Last.fm has been the eponymous streaming music machine: I think that their mix of music discovery, community and recommendations has made it quite unique for years &#8211; perhaps still unique in some respects.</p>
<p><strong>Best jukebox ever</strong></p>
<p>By encouraging people to be creative with tags and personal stations and following in the listening steps of others, be they &#8220;neighbours&#8221; or &#8220;friends&#8221;, with the variety of custom stations that the service has offered over time (some unfortunately well gone, from the famed loved tracks radio to the tag ones),<strong> I think that Last.fm has been incredibly good in exploring new music consumption paradigms</strong>. Now &#8220;consumption&#8221; might appear reductive: actually it&#8217;s not. What I mean is that Last.fm to me was still very much a music consumption machine, a place primarily for listeners, novice or expert, fan or not. Last.fm was and still is a kind of uber-jukebox, an entertainment machine. In this respect, it&#8217;s not very suitable for the music connoisseur, for those that want very high quality sound and even more the orderliness and quietness of album listening; but that entertainment is not trivial, nor it passive. Quite the contrary: <strong>on top of music there is an all set of added meaning that is distinctively social and interactive</strong>, as opposed to other more traditional types of music-related experiences, such as, say, going to a concert or chatting about your favourite album or song over a beer. Beside shouts and messages, not particularly original as such, e.g. I think that groups on Last.fm have often created very nice sort of music venues, especially when it is about <strong>getting across conventional music genres of even cross-linking media bridging different services</strong>, e.g. with ANobii+Last.fm books&amp;music groups (or viceversa; then I noticed that some of these hangouts turned into social games, not always that funny).</p>
<p><strong>Getting kicked out is not like opting out</strong></p>
<p>Now that these days I&#8217;m really stopping using the service, there are a couple of phenomena that caught my attention. The first is related to the nature of this specific interruption for all of those &#8220;in all other countries&#8221;. Usually the big drama in this consumer internet world is getting people use something, more and more, or provide a decent way to opt out if they want to. I mean, <strong>the usual problem is getting users *in*, not *out*</strong>. And this is quite different from the paywall concept, where you can still have a (premium) chance to get in. On the other hand it&#8217;s reasonable to expect that this is going to happen over and over again. Service and companies can obviously fail the deliver to all of the intended markets. Yet it&#8217;s utterly frustrating from the user point of view, and surely very bad for branding.</p>
<p><strong>Plus, UI habits can get very deep, and sometimes emotional</strong></p>
<p>Moreover, to me some of the Last.fm UI distinctive features, namely those of the desktop player, have become such a strong element of my music listening habits that I feel like something rooted in my daily routines is being stripped away. Once you have hit the love, skip or ban buttons a few hundreds or thousands times, that&#8217;s get really deep. And it goes beyond routines. It&#8217;s well known that <strong>some of the best physical design features nurture some form of emotional attachment, as the thing becomes part of our mental landscape, and of our social realm</strong>.</p>
<p>Online services tend to continually evolve over time, and paradoxically keep being unstable, forcing people to change habits from time to time (at some point Last.fm redesigned its Web UI spurring waves of protests and a number of &#8220;bring back to old Last.fm&#8221; groups), except that some very characteristic aspects might continue to stay and they become the hallmark of the service, a sort of <strong>&#8220;experience anchor&#8221;</strong> that one can&#8217;t remove altogether easily. In this respect, <strong>it&#8217;s interesting to see how these emotional qualities perhaps are finally beginning to transit from the mighty world of &#8220;pure&#8221; physical objects to the relatively more fragile and liquid world of software and services</strong>. I guess that the interaction design and service design literature will have already papers and papers on the topic… just don&#8217;t know so if you have readings to recommend, please do, much appreciated.</p>
<p><strong>Playing with it</strong></p>
<p>Last.fm APIs have also provided a playground for many inventive minds. Last.fm has held a series of hackatons in which they invited people to build on top of the service. As for me, I have a very vivid memory of <a href="http://www.twitter.com/jnkka">@jnkka</a> showing his Last.fm+YouTube <strong>visualization mash-up</strong> exploring Italian oldies like <em>Venti chilometri al giorno</em> transformed into 00s cult pieces with the voice of Mike Patton. Go for a break with this amazing cover of Nicola Arigliano.</p>
<p><iframe src="http://www.youtube.com/embed/UEi_cY-oCGw" frameborder="0" width="420" height="315"></iframe></p>
<p>It was in a Bergamo hotel conference room, if I remember well; after Jukka&#8217;s speech we started chatting about the thing, sharing our common enthusiasm for the service and the inspiration it provided for new ways to listen to music and enjoy it, as for instance it somewhat could do with new and promising combinations of audio and visualizations. We moved from there to writing a project idea with a number of friends &amp; colleagues. It was about <strong>music and media &#8220;trails&#8221;</strong>, or hyperlinks of sort, an idea still causing a bit of Vertigo to us (<a href="http://www.lgalli.it/wp-content/uploads/2008/05/galli-guarneri-huhtamaki_vertigo-find-enjoy-share-etc.pdf">project paper here</a> with all references and credits).</p>
<p><strong>Research folks, look here for a moment</strong></p>
<p>Even before, I think it was 2005 or 2006, I presented Last.fm as an <strong>early, brilliant and simple socially-aware content discovery case from the consumer internet</strong> at one of the large WWI R&amp;D mobile&amp;wireless projects meetings, raising bright gazes from the youngest guys in the workpackage team and some skepticism from others (&#8220;yeah pretty interesting but mobile is different, these Internet models are not going to change everything&#8221;). When later on Last.fm got that huge 280 millions pounds CBS cheque I had the minor satisfaction of saying, you see? it seems that they are on something relevant…</p>
<p><strong>Better must come</strong></p>
<p>Now of course those skeptics might come back and point to me that the Last.fm decline proves that the model is wrong. Well, I think they are still wrong. The fact is, <strong>this stuff is so still in its infancy</strong>. As said, for a Last.fm retiring back to its song-tracking scrobbling roots, there is a very lively squadron of others already battling for music streaming leadership, not to mention the likes of YouTube and others. Clearly there is a big question here on licensing costs, business sustainability, industry changes and everything, but to me it&#8217;s difficult to argue that music streaming is here to stay. All of these providers will compete based on prices, sure, but also on the service, the interaction qualities, the user experience, call it as you like. In this respect, I think Last.fm has done quite a lot.</p>
<p><strong>The corporation &amp; the startup</strong></p>
<p>Oh, of course I think that all of this story can also be cited as an example of yet another brilliant startup gone down when ingested into the huge corporate world. Some coverage offers support for the argument. But who knows, it&#8217;s easy as well to bash the bad big guys. If one wants to stay away from easy generalizations, the only way to go would be proper investigation and analysis of the company history.</p>
<p><strong>Best of luck to the Last.fm team</strong></p>
<p>As for the change and its possible effects on the future of Last.fm, I wish all the best to the team. Honestly I think that I&#8217;ve really got a lot of music &amp; media pleasure for a few euros (I&#8217;d have given more, that&#8217;s sure, at least something closer to what you pay for proper on demand services).</p>
<p><strong>Stay calm and keep scrobbling</strong></p>
<p>So, at least for me that&#8217;s the end of the unpredictable, but very often enjoyable streaming story: no more love, skip, or ban, it&#8217;s a stop &#8212; with Last.fm I mean, thanks God there are alternatives out there. For sure, <strong>Last.fm has made me addicted to 1, music streaming in subscription mode and 2, scrobbling (i.e. tracking) + tagging + getting music suggestions + enlarging my (virtual) library as core aspects of the whole experience</strong>. I suspect it happened to many others, &#8220;in all other countries&#8221; as in the lucky ones. I&#8217;ll try to see if scrobbling keeps me attached to the place. It&#8217;s like one of those old bars long gone from the fashionable list, but where you keep going, because you get used it, and you have spent endless hours in good company, and well you just like it too much. <a href="http://www.last.fm/group/We+are+ugly,+but+we+have+the+music.">&#8220;We&#8217;re ugly, but we have the music&#8221;</a>.</p>
]]></content:encoded>
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		<title>ubicomp@Ikea (well, say TV@Ikea)</title>
		<link>http://www.lgalli.it/tv-ikea-uppleva/</link>
		<comments>http://www.lgalli.it/tv-ikea-uppleva/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 22:23:31 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
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		<category><![CDATA[TV]]></category>
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		<guid isPermaLink="false">http://www.lgalli.it/?p=1051</guid>
		<description><![CDATA[Full disclaimer: I am a very happy Ikea customer, and I have spent endless hours walking along their aisles in search of the perfect match for an usually limited budget and some Bauhaus-ish/Scandinavian piece of taste and practical use. Ok, &#8230; <a href="http://www.lgalli.it/tv-ikea-uppleva/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>Full disclaimer:</em> I am a very happy Ikea customer, and I have spent endless hours walking along their aisles in search of the perfect match for an usually limited budget and some Bauhaus-ish/Scandinavian piece of taste and practical use. Ok, getting closer to reality, I spent some good hours when in company (i.e. girlfriend), while I have always tended to run through when I was on my own. I am not sure about the side-effects of these meanderings on my mood and relationship health, but well, furniture is here at home, in good use. Then Ikea is a <strong>Generation X</strong> cultural icon, and I am right there. When I ran into the small illustration about the &#8220;semidisposable Swedish furniture&#8221; in <a href="http://www.amazon.com/Generation-X-Tales-Accelerated-Culture/dp/031205436X">Douglas Coupland&#8217;s Generation X</a> it has been a kind of epiphany, truly a moment of self-awareness (what a self you have, one might wonder). And I guess that there is an already large body of scientific literature about Ikea and business and strategy and design and culture and everything in between, and I have not checked it, so this is just my own immediate thinking, bla bla, and that&#8217;s the end of this too long premise.</p>
<p>Now, you might have seen the video here below. It&#8217;s about <strong><span style="text-decoration: underline;">Uppleva</span></strong>, the new TV and furniture offer for the living room put forward by Ikea. It has had a broad coverage, so not need to talk about it in detail etc. The video itself is a very well done piece of communication I think; it would be nice to know who has authored it as well. It&#8217;s a promotional thing but really smart in conveying the context explored by the people behind the design and the all business initiative.</p>
<p><code><object width="640" height="360" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0Nm7-EuctOs?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="640" height="360" type="application/x-shockwave-flash" src="http://www.youtube.com/v/0Nm7-EuctOs?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></code></p>
<p>I read about Uppleva somewhere when it broke the news and pinned it on my Pinboard (yeah &#8220;pin it&#8221; to me is for super-functional &#8220;anti-social bookmarking&#8221; <a href="http://www.pinboard.in">Pinboard</a> first, not Pinterest, with all due respect for the wonderful Pinterest). Then I noticed on Twitter that <a href="https://twitter.com/#!/dottavi">Alberto D&#8217;Ottavi</a> had a post about it, and we had a couple of exchanges on the topic there with him <a href="https://twitter.com/#!/dottavi">@dottavi</a> and <a href="https://twitter.com/#!/evilelka">@evilelka</a> (in Italian, here to credit people). Alberto&#8217;s <a href="http://www.infoservi.it/la-tv-di-ikea-design-delle-soluzioni-non-degli-oggetti/7231">post is in Italian</a> but see here for some recent <a href="http://blogs.forbes.com/albertodottavi/">Alberto Dottavi posts in English at Forbes</a>; second disclaimer: Alberto is a good friend of mine).</p>
<p>In short, as tweeted, <strong>I might be totally wrong but I feel like there is something not quite right about Uppleva</strong>. So, discussion.</p>
<p>People took good notice that Uppleva is more than the separate elements that made the thing. It&#8217;s more than a TV set, and it&#8217;s more than a standard TV cabinet or table. Alberto and others called it &#8220;a solution&#8221; &#8211; which of course is something that many want, as the increasingly complex lives of us are more or less always in demand of solutions (to more or less serious problems). And yes design does not want to stop at the design of things etc. (do not open that door! I agree on the general concept, but it actually raises so many more questions).</p>
<p>But what kind of solution is this? I&#8217;ll stick to the words of the Uppleva girl in the video. She says that <strong>according to research done &#8220;all over the world&#8221;, people are not at ease when it comes to their TVs placement in the living room</strong>, because TVs come with too much stuff around them, first audio boxes and set-top boxes and game consolle (but she doesn&#8217;t name them) and especially <strong>CABLES</strong> (she actually screams at that point), yes the cable mess we are so used to and that now could go away with Uppleva. And it&#8217;s not just cable-concealing. Ikea has also worked on the TV software / UI and on the remote, so that the integrated blu-ray and connected / smart TV features are all better accessible and easily usable and more enjoyable and everything, which I think it&#8217;s a very sensible effort and objective.</p>
<p>Now, there are still <strong>two or three interesting problems</strong> here to me, somewhat related, even though they are of different nature.</p>
<p>Let&#8217;s talk about <strong>CABLES first</strong>, as they have an unusual prime-time in this spot. Yeah they are not nice. It&#8217;s very true that they give that messy nerdy garage-like air to everything and some might think that this tech flavor is all so passé now that TVs are just a normal presence in our home environment. Say that their tech appearance, black electronics with blinking LEDs is out of place. Well, now let&#8217;s step back from the argument that tech flavor given by cables is passé, because I might not agree (nerdy electronics is a matter of love for many, perhaps rightly so!). The point is that Uppleva comes with a number of *ports* (USB and HDMI) that, guess what, are obviously done for the damned plugs and CABLES. So the nice picture from the catalogue might disappear pretty soon&#8230; CABLES again; not easy to get rid of them, definitively (of course I think that Ikea has very sensibly produced Uppleva with all these ports &#8212; my take is just on the cables disappearing and then coming back, really much like nasty snakes).</p>
<p>Let&#8217;s see the <strong>remote</strong> then. Here we have another typical classic case of design chaos in the living room. Raise your hand if you have never used a slide with a bunch of remotes in your UX presentation (third disclaimer: I think I did used one of these slides more than once, I confess).  But here it comes the same point. Once you have plugged your extra stuff that is not already put into the integrated (integralist?) Uppleva you are back into square (slide) one with a bunch of pretty remotes, badly designed by unaware designers (whose houses have at least one Ikea piece I bet!). Point is, <strong>remotes are just one side of a bigger game</strong> and getting rid of too many remotes is as easy as solving the all issue of interactivity and television, which is still *huge* &#8211; I mean, even Apple, kings and priests of Design and User Experience in their Most Noble Forms, are still quite working on it&#8230; (not joking on Apple btw&#8230; they do great design of course etc. but it&#8217;s a fact that with TV they still have to find success etc.).</p>
<p>And what about more general or abstract qualities? What about the <strong>very notion of order and cleanliness and messiness</strong> that are at stake here? Because there is it, the Uppleva girl tells us that people around the world are tired of messy living rooms, full of nasty cable snakes. And how not to note that order is such a central concept of everything designed, from architecture to the universe? (I am talking about all things/intangibles that are artificially made, no implication about the fact that the &#8220;natural&#8221; universe has been designed ;) &#8212; Well the intriguing point is that the messiness of consumer electronics in the &#8220;home context&#8221; (scientific tone) might be at the heart of the all evolution of related technologies, something really central and inherent to the thing.</p>
<p>Take the argument of two top scholars. Even though I haven&#8217;t still managed to finish the reading (second confession, nth disclaimer!), <strong><a href="http://www.amazon.com/Divining-Digital-Future-Mythology-Ubiquitous/dp/0262015552/ref=sr_1_fkmr2_1?s=books&amp;ie=UTF8&amp;qid=1335392131&amp;sr=1-1-fkmr2">Dourish and Bell recent book on ubicomp (Divining a Digital Future)</a> outlines a vision of the real evolution of technology in which messiness is not a casual attribute or contingent nuisance.</strong> Quite the contrary actually: it stands really much as a distinctive aspect of an endeavor that progress by not planned competitive (techno-scientific I&#8217;d add) programs and additional layers, as it happens with many of the traditional infrastructures of the urban environment (think the networks of mass transportations for an analogy, or I&#8217;d say the city itself as an infrastructure for living). Can we remove this mess, if it is so rooted in the all thing? Or, how to deal with it? Perhaps the first question should be about the mess itself, its relation with technology, etc.</p>
<p><strong>I&#8217;m afraid that messy ubicomp can not be easily stored in a cabinet. </strong>It doesn&#8217;t disappear in the background (or not yet), it&#8217;s not part of an integrated solution, because it can&#8217;t be (maybe it will).</p>
<p>One specific aspect of the latter issue is about <strong>design &amp; industrial cycles</strong> I think. With consumer electronics and information technologies and especially everything digital, you often have cycles that are pretty fast, say 2 years and another game begins. I can&#8217;t see how it&#8217;s possible to match these cycles with those of the furniture consumption. What about my Uppleva wooden side in 2 years or 4? What will be the average TV size then? Furniture has a pretty long consumption curve, it just works for a long time until it breaks down (or one decide to dump it), while<strong> tech stuff goes up and down like on a rollercoaster</strong>.</p>
<p>Having said all of that, it&#8217;s a fact that <strong>Ikea has taken an interesting and new challenge here</strong>, so I&#8217;m very curious to see how the thing plays out. In the meantime, I&#8217;ll roll my cables on the bottom of my Ivar shelves.</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2012/04/ivar-and-cables-3.jpg"><img class="alignnone size-large wp-image-1087" title="ivar and cables 3" src="http://www.lgalli.it/wp-content/uploads/2012/04/ivar-and-cables-3-1024x1024.jpg" alt="" width="640" height="640" /></a></p>
<p>PS if you wonder&#8230; according to Google Translate, Uppleva means &#8220;experiencing&#8221; (have to check with Swedish friends)</p>
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		<title>New design cards deck &#8212; Psychology wins this time</title>
		<link>http://www.lgalli.it/new-design-cards-deck-psychology-wins-this-time/</link>
		<comments>http://www.lgalli.it/new-design-cards-deck-psychology-wins-this-time/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 20:05:02 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[News & miscellanous]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[visualization]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=646</guid>
		<description><![CDATA[(note: this post has been in draft for ages but I want have to publish something quickly :) in reaction to a nice tweet from Alberto D&#8217;Ottavi, very good friend of mine; so guess what this is again design and &#8230; <a href="http://www.lgalli.it/new-design-cards-deck-psychology-wins-this-time/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>(note: this post has been in draft for ages but I <span style="text-decoration: line-through;">want</span> have to publish something quickly :) in reaction to a nice tweet from <a href="https://twitter.com/#!/dottavi">Alberto D&#8217;Ottavi</a>, very good friend of mine; so guess what this is again design and methodology and tools stuff)</p>
<p><a href="http://www.poetpainter.com/">Stephen Anderson</a> <span style="text-decoration: line-through;">is working</span> has a <a href="http://getmentalnotes.com">new deck of cards</a> aimed at helping idea generation and creative turns in the design process. The material comes from psychology: each card presents a principle or a model, with a nice illustration and a brief explanation, plus some associations to other concepts. It should go like this, as far as I can undestand it: you and your team are about to face a design challenge; instead of going <em>tabula rasa</em> and start brainstorming, you pick up one of the card, just randomly, and the proposed concept provides the starting point for a freewheeling discussion on how to apply that concept in the given context. Each proposed concept is definite enough and accompanied by exemplary cases as to make its application feasible and effective, or this is the plan anyhow.</p>
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		<title>The (mythical) design funnel</title>
		<link>http://www.lgalli.it/the-mythical-design-funnel/</link>
		<comments>http://www.lgalli.it/the-mythical-design-funnel/#comments</comments>
		<pubDate>Sat, 23 Apr 2011 16:47:38 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[Teaching]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[methodology]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=1009</guid>
		<description><![CDATA[I wrote a small bit of slideware on the topic for my lessons. I often refer to the &#8220;funnel&#8221; talking about process and methods but I lacked a handy reference. In terms of analytic clarity, I think the best representation &#8230; <a href="http://www.lgalli.it/the-mythical-design-funnel/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I wrote a small bit of slideware on the topic for my lessons. I often refer to the &#8220;funnel&#8221; talking about process and methods but I lacked a handy reference. In terms of analytic clarity, I think the best representation is in <a href="http://www.amazon.com/Sketching-User-Experiences-Interactive-Technologies/dp/0123740371/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1303576555&amp;sr=1-1">Buxton, Sketching User Experiences</a>, p. 144, that is based on <a href="http://www.amazon.com/Graphic-Thinking-Architects-Designers-Laseau/dp/0471352926/ref=pd_rhf_p_t_2">Laseau, Graphic Thinking for Architects and Designers</a>. Buxton discusses the topic also in relation to sketches vs. prototypes and other point of views. In my slides below you just have the combination between &#8220;divergent&#8221; and &#8220;convergent&#8221; phases. The classic scheme from J.C. Jones is still the underlying essential reference, although his specific terminology for the different phases has not achieved common usage.</p>
<p>One question that I can&#8217;t answer: who has been the first in talking about the &#8220;design funnel&#8221;? Who has been the first in using the &#8220;funnel&#8221; metaphor to express and represent the design process? (Yes, I checked on Wikipedia, maybe too quickly).</p>
<p>PS: yep the post title is a play on the <a href="http://en.wikipedia.org/wiki/The_Mythical_Man-Month">Mythical Man-Month</a></p>
<div id="__ss_7715412" style="width: 425px;"><strong><a title="The Design Funnel" href="http://www.slideshare.net/lgalli/the-design-funnel">The Design Funnel</a></strong><object id="__sse7715412" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=designfunnel-110423110012-phpapp02&amp;stripped_title=the-design-funnel&amp;userName=lgalli" /><param name="name" value="__sse7715412" /><param name="allowfullscreen" value="true" /><embed id="__sse7715412" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=designfunnel-110423110012-phpapp02&amp;stripped_title=the-design-funnel&amp;userName=lgalli" name="__sse7715412" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/lgalli">Luca Galli</a>.</div>
</div>
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		<title>Is this blog a zombie?</title>
		<link>http://www.lgalli.it/is-this-blog-a-zombie/</link>
		<comments>http://www.lgalli.it/is-this-blog-a-zombie/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 23:11:58 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[News & miscellanous]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=955</guid>
		<description><![CDATA[After more than six months with not a single new line (except for shared links and the occasional publication update), one could well wonder&#8230; Too bad. Anyhow, by analogy, enjoy the taste of the original zombie cult, weird, funny and &#8230; <a href="http://www.lgalli.it/is-this-blog-a-zombie/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>After more than six months with not a single new line (except for shared links and the occasional publication update), one could well wonder&#8230; Too bad. Anyhow, by analogy, enjoy the taste of the original zombie cult, weird, funny and retro.</p>
<p><iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/pElSu_ECJGM" frameborder="0" allowfullscreen></iframe></p>
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		<title>List management made smart (or just less painful)</title>
		<link>http://www.lgalli.it/list-management-made-smart-or-just-less-painful/</link>
		<comments>http://www.lgalli.it/list-management-made-smart-or-just-less-painful/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 10:28:11 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[proactive]]></category>
		<category><![CDATA[UI]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=896</guid>
		<description><![CDATA[Nice example of a small change both at the interaction and UI levels. if you have longish Amazon wish lists, then it might be that you add an item more than once, for instance because you forget that it was &#8230; <a href="http://www.lgalli.it/list-management-made-smart-or-just-less-painful/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lgalli.it/wp-content/uploads/2010/07/amazon-UI-courtesy.jpg"><img class="alignnone size-full wp-image-898" title="amazon-UI-courtesy" src="http://www.lgalli.it/wp-content/uploads/2010/07/amazon-UI-courtesy.jpg" alt="" width="501" height="54" /></a></p>
<p>Nice example of a small change both at the interaction and UI levels.  if you have longish Amazon wish lists, then it might be that you add an  item more than once, for instance because you forget that it was  already here. I remember that back in the past, in this case the system  told you that the item was there indeed, but you had perhaps to browse  through several pages to actually find it. Well it seems that the  designers at Amazon took good notice. Now they put your recent,  duplicated add at the top. It&#8217;s smart also a proactive move that doesn&#8217;t  come out of the blue, but as a calibrated reaction to an explicite  action on your side. So, in my opinion really much an interesting  example of something like an <em>interaction style</em>. Then, given how widespread lists are in today&#8217;s social InterWeb (interwebs?), it would be nice to see others follow here&#8230;</p>
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		<title>&#8220;Smartphones&#8221;: market share &amp; usage data</title>
		<link>http://www.lgalli.it/smartphones-market-share-usage-data/</link>
		<comments>http://www.lgalli.it/smartphones-market-share-usage-data/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 14:20:44 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[telecommunications]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=829</guid>
		<description><![CDATA[After every quartery release industry analysts, experts and all comment on the latest market share data, based on sales in that timeframe &#8212; something a bit misleading if you think about the expression &#8220;market share&#8221;: in fact, these numbers does &#8230; <a href="http://www.lgalli.it/smartphones-market-share-usage-data/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>After every quartery release industry analysts, experts and all comment on the latest market share data, based on sales in that timeframe &#8212; something a bit misleading if you think about the expression &#8220;market share&#8221;: in fact, these numbers does not tell much about the actual distribution (i.e. platform share in a given period: look e.g. at the market share of Symbian, RIM and iOS published alongside this <a href="http://bit.ly/FTonNokiaCEO">FT piece on Nokia CEO troubles</a>, in which you have Symbian declining from over 60% in 2006/2007 to slightly above 40% in 2010, RIM moving from less than 10% in 2006 to 20% in 2010 and Apple iOS raising to something like 15% after the 2009 slightly higher peak; sorry for not being precise but the chart is very small&#8230; precious exact figures are missing ofc).</p>
<p>Update: via <a href="http://twitter.com/tomiahonen">@tomiahonen </a>I just found a <a href="http://graphics.thomsonreuters.com/F/07/GLB_SMPHN0710.gif">Reuters infographics, Strategy Analytics data</a>, that shows the general dynamic very well.</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/07/GLB_SMPHN0710.gif"><img class="alignnone size-full wp-image-858" title="GLB_SMPHN0710" src="http://www.lgalli.it/wp-content/uploads/2010/07/GLB_SMPHN0710.gif" alt="" width="500" height="325" /></a></p>
<p>This is not to say that this information is not important: of course it is, 100%, for a number of obvious reaasons. But there is big <em>but</em> here in my opinion: if we want to look at the &#8220;user&#8221; side of the coin (end-user or business), then discussing smartphones market share makes sense as long as they are accompanied by some data on the <strong>actual usage </strong>of the specific capabilities that make them different (supposedly &#8220;smart&#8221;) when compared to &#8220;dumb&#8221; phones: i.e. online applications usage, be they related to Web app/mobile sites or native apps. Even in this case, we would still be at a very high level, unless we discuss about some sort of activity or product/service category: e.g. search, games, social networks etc.<strong> </strong></p>
<p>To make the point clearer, look e.g. at the chart below, taken from a<a href="http://moconews.net/article/419-stats-internet-usage-on-phones-jumps/"> MocoNews.net post on a recent Pew survey</a>:</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/07/pewsurvey-mobile-data-usage-2010-2009.png"><img class="alignnone size-full wp-image-839" title="pewsurvey-mobile data usage 2010-2009" src="http://www.lgalli.it/wp-content/uploads/2010/07/pewsurvey-mobile-data-usage-2010-2009.png" alt="Chart presenting mobile data usage, Pew research" width="430" height="500" /></a></p>
<p>In other words: we might well have a relatively small number of iPhones around, but if iPhone users (or Android users, or whatever) are those mostly actively browsing the mobile Web, using and spending on mobile apps, searching and possibly clicking on those paid search ads etc. then this is what matters most from a business and marketing perspective.</p>
<p><strong>Now, data on mobile products/services usage <em>vis-à-vis</em> actual smartphone penetration divided by platform do not seem easily available, at least in the public domain &#8212; or am I wrong?</strong></p>
<p><strong>Update (27-7-2010):</strong> cf. e.g. these conclusions from a Yankee Group report (<a href="http://www.yankeegroup.com/ResearchDocument.do?id=53903&amp;mkt_tok=3RkMMJWWfF9wsRonuKXLZKXonjHpfsX86%2BksXqKg38431UFwdcjKPmjr1YEHRdQhcOuuEwcWGog82Q1WEeWQe5JP7%2BU%3D">Why iPhone matter</a>; premium access only, the following quotation is from the public executive summary): <em>Two-thirds of iPhone owners use the mobile Web daily &#8230; Plus, iPhone owners download more apps, are more interested in mobile  transactions and conduct more mobile e-commerce than users of other [smartphone platforms I guess -- it's truncated right there!]<br />
</em></p>
<p>PS: I put the quotation marks on<em> smartphones </em>in the post title for the same reason: Wikipedia tells that a <a href="http://en.wikipedia.org/wiki/Smartphone">smartphone </a>&#8220;allows the user to install and run more advanced  applications based on a specific platform&#8221; and then that they &#8220;run complete <a title="Operating system" href="http://en.wikipedia.org/wiki/Operating_system">operating system</a> software providing a platform for application developers&#8221;. Still you can use a smartphone pretty much in the same way of a dumb phone, as perhaps one went for it for other reasons than the possibility to use apps, the mobile Web and the likes. In short, couldn&#8217;t be this one the case for so many Nokia smartphones around? (especially in Europe) Smartphones are not created equal&#8230;</p>
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		<title>In memoriam: William Mitchell</title>
		<link>http://www.lgalli.it/in-memoriam-william-mitchell/</link>
		<comments>http://www.lgalli.it/in-memoriam-william-mitchell/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 11:45:57 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[News & miscellanous]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Living Labs]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[open innovation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[smart cities]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Urbanism]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=815</guid>
		<description><![CDATA[William Mitchell, MIT dean and professor, architect, urbanist and theorist, widely regarded as one of the most prominent thinker on &#8220;smart cities&#8221;, has passed away; see here the official MIT obituary. Photography from MIT obituary page Right now a Twitter &#8230; <a href="http://www.lgalli.it/in-memoriam-william-mitchell/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>William Mitchell, MIT dean and professor, architect, urbanist and theorist, widely regarded as one of the most prominent thinker on &#8220;smart cities&#8221;, has passed away; see here the official <a href="http://web.mit.edu/newsoffice/2010/obit-mitchell">MIT obituary</a>.</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/06/mitchell-MIT.jpg"><img class="alignnone size-medium wp-image-818" title="mitchell-MIT" src="http://www.lgalli.it/wp-content/uploads/2010/06/mitchell-MIT-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p><em><a href="http://web.mit.edu/newsoffice/2010/obit-mitchell">Photography from MIT obituary page</a></em></p>
<p>Right now a<a href="http://twitter.com/#search?q=william%20mitchell"> Twitter search</a> shows a flow of related messages. My personal impression is that Mitchell is being remembered by a really diverse big bunch of people, ranging from fellow specialists to an original crowd of professionals, scholars and students of different disciplines, all sharing the appreciation for his work and intuitions. It&#8217;s not something that I can prove with the numbers, but I feel it&#8217;s quite right. And I think it&#8217;s a mark of oustanding intellectual achievements.</p>
<blockquote><p><strong>Update:</strong> Adam Greenfield, author of <a href="http://www.amazon.com/EVERYWARE-DAWNING-AGE-Adam-Greenfield/dp/0321384016/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1276523705&amp;sr=8-1">Everyware</a>, now at Nokia, has a <a href="http://speedbird.wordpress.com/2010/06/13/rip-bill-mitchell/">short but intense post in memory of Mitchell</a>: <em>&#8220;Bill’s optimism about technology and cities was infectious, even if  (like me) you thought of yourself as the kind of person who’d been  inoculated by experience against anything as uncritical as everything  implied by that word.&#8221; </em>There is an upcoming book from Adam on technology, the city and &#8220;networked urbanism&#8221; titled <em>&#8220;The City Is Here For You To Use&#8221;</em> (<a href="http://speedbird.wordpress.com/pre-order-the-city/">see more on Speedbird, his blog</a>).</p></blockquote>
<p>I first heard about Mitchell quite late; it was end of 2004 or beginning of 2005. I was attending the first public meetings of what then became the network of Living Labs, a mixed formal and informal coalition of various organizations engaged with open innovation (see the site of <a href="http://www.openlivinglabs.eu/">ENOLL, European Network of Living Labs</a>). In that context, Mitchell was credited as the one that originally forged the concept at MIT Media Lab. I remember especially references made by Veli Pekka Niitamo (Nokia, CKIR Helsinki) and architect/professor Jarmo Suominen. See e.g. this definition reported in a presentation given in Budapest by Niitamo (I can&#8217;t publish it right away as it reports a copyright notice; likely the document has been just shared between meeting participants &#8212; can&#8217;t remember exactly):</p>
<p><em>[The Living Lab idea] [O]riginates from the MIT, Boston, Prof Wiliiam Mitchell, MediaLab and School of Architecture and city planning. &#8216;Living Labs as a research methodology for sensing, prototyping, validating and refining complex solutions in multiple and evolving real life contexts&#8217;.</em></p>
<p>I found the idea quite fascinating. The &#8220;living lab&#8221; image was very powerful, if anything. Perhaps it might appear as nothing big when one considers the amount of books and scholarly work produced by Mitchell, but I think that these concrete imagery is badly needed in the research and innovation discourse. It helps a lot in communicating the vision, it creates the opportunity for more articulate conversations.</p>
<p>At that time I also started following a bit the Living Labs community, and I tried to kick-start an interest group in Milan, but without much success (see the <a href="http://milanolivinglab.pbworks.com/">archived page</a>); anyway, I haven&#8217;t been much involved in the community as such since then, even though I managed to keep some contacts alive.</p>
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		<title>Latest &#8220;Internet trends&#8221; from Mary Meeker</title>
		<link>http://www.lgalli.it/latest-internet-trends-from-mary-meeker/</link>
		<comments>http://www.lgalli.it/latest-internet-trends-from-mary-meeker/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 09:29:37 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[News & miscellanous]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[analysts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=790</guid>
		<description><![CDATA[Mobile business and online advertising enthusiasts have welcomed this latest deck from Mary Meeker, perhaps the most famous Wall Street Internet analyst to date (see the Wikipedia bio). I noticed it on the blog of London-based mobile agency Addictive (their &#8230; <a href="http://www.lgalli.it/latest-internet-trends-from-mary-meeker/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Mobile business and online advertising enthusiasts have welcomed this latest deck from Mary Meeker, perhaps the most famous Wall Street Internet analyst to date (see the <a href="http://en.wikipedia.org/wiki/Mary_Meeker">Wikipedia bio</a>). I noticed it on the blog of London-based mobile agency <a href="http://www.addictivemobile.com/">Addictive</a> (their weekly <a href="http://www.addictivemobile.com/blog/category/mobile-fix">Mobile Fix</a> is also worth reading).</p>
<p style="text-align: left;">
<div id="__ss_4431496" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Internet Trends 2010 by Morgan Stanley Research" href="http://www.slideshare.net/CMSummit/ms-internet-trends060710final">Internet Trends 2010 by Morgan Stanley Research</a></strong><object id="__sse4431496" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=msinternettrends060710final-100607133705-phpapp02&amp;stripped_title=ms-internet-trends060710final" /><param name="name" value="__sse4431496" /><param name="allowfullscreen" value="true" /><embed id="__sse4431496" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=msinternettrends060710final-100607133705-phpapp02&amp;stripped_title=ms-internet-trends060710final" name="__sse4431496" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more presentations from <a href="http://www.slideshare.net/CMSummit">CM Summit: Marketing in Real Time</a>.</div>
</div>
<p style="text-align: left;">The presentation has been given at a major industry event in New York just a couple of days ago. I read somewhere that Meeker has been often credited with an outstanding capability to capture big trends early on. So, her takes on the &#8220;unprecedented early stage growth&#8221; of the mobile Internet are of particular interest for all of those concerned with mobile things.</p>
<p>Meeker co-authored a seminal report on then emergent Internet industry more than 10 years ago &#8212; &#8220;The Internet report&#8221;. There is a digital version available from the<a href="http://www.morganstanley.com/institutional/techresearch/inet.html?page=research"> Morgan Stanley web site </a>but it comes also in book form from Amazon. The cover below is from Wikipedia.</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/06/internet-report-cover.jpg"><img class="alignnone size-medium wp-image-791" title="internet report cover" src="http://www.lgalli.it/wp-content/uploads/2010/06/internet-report-cover-300x300.jpg" alt="Book cover of the Morgan Stanley 1995 Internet report" width="300" height="300" /></a></p>
<p><em>PS: there might be a copyright issue with this image, as stated on the Wikipedia page.</em></p>
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		<title>Apps are suburbia, the Web is downtown (or Chinatown)</title>
		<link>http://www.lgalli.it/apps-are-suburbia-the-web-is-downtown-or-chinatown/</link>
		<comments>http://www.lgalli.it/apps-are-suburbia-the-web-is-downtown-or-chinatown/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 15:18:23 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[suburbia]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=778</guid>
		<description><![CDATA[Chinatown by Atomische &#8211; Tom Giebel 2006 Creative Commons The analogy is by Virginia Heffernan, television critic and columnist for &#8220;The Medium&#8221; at the New York Times &#8212; it is included in &#8220;The Medium&#8221; dated online 17 May, but it &#8230; <a href="http://www.lgalli.it/apps-are-suburbia-the-web-is-downtown-or-chinatown/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lgalli.it/wp-content/uploads/2010/06/chinatown-by-Atomische-Tom-Giebel-2006-CC-a-nobiz-sharealike-via-Flickr.jpg"><img class="alignleft size-full wp-image-781" title="chinatown by Atomische - Tom Giebel 2006 CC-a-nobiz-sharealike-via Flickr" src="http://www.lgalli.it/wp-content/uploads/2010/06/chinatown-by-Atomische-Tom-Giebel-2006-CC-a-nobiz-sharealike-via-Flickr.jpg" alt="" width="487" height="324" /></a></p>
<p><a href="http://www.flickr.com/photos/atomische/86203143/">Chinatown by Atomische &#8211; Tom Giebel 2006 Creative Commons</a></p>
<p>The analogy is by Virginia Heffernan, television critic and columnist for &#8220;The Medium&#8221; at the New York Times &#8212; it is included in &#8220;The Medium&#8221; dated online 17 May, but it appeared the day before in the Sunday supplement. I think the article title is somewhat misleading: <a href="http://www.nytimes.com/2010/05/23/magazine/23FOB-medium-t.html">The death of the Open Web</a>; well, to me she does not argue very much about the actual or desirable death of the &#8220;open Web&#8221;, but rather she contrasts the differences between the more closed enviroment of the App store, the iPhone, the iPad etc. on one side and the more open, or totally open Web. But I had better report here the synthesis of Leo Laporte and <a href="http://louderback.com/">Jim Louderback</a>, from which I learned of this article; it&#8217;s clear and funny (as always with Leo Laporte&#8217;s <a href="http://twit.tv/twit">TWiT</a>):</p>
<p><em>Jim Louderback It’s almost like we are seeing 1990 played out again with the Mac and the Windows, or 1984, or whatever.<br />
</em></p>
<p><em>Leo Laporte Well it come down to – do you read Virginia Heffernan’s article in last Sunday’s New York Times where she said apps are the suburbia of the Internet. She said the free and open worldwide web is essentially like downtown where anything goes, there’s ads, there’s scummy people…</em></p>
<p><em>Jim Louderback Chinatown…<br />
</em></p>
<p><em>Leo Laporte It’s dangerous, it’s Chinatown Jake.<br />
</em></p>
<p><em>Jim Louderback Forget it.<br />
</em></p>
<p><em>Leo Laporte Forget it. And she said, but apps have become the suburbia, the place that you go…<br />
</em></p>
<p><em>Jim Louderback It’s a strip mall.<br />
</em></p>
<p><em>Leo Laporte It’s a little nicer, it’s a little cleaner, there’s – and so – but it has the same problem where if you have everybody leaving the city, the city goes to hell, you stuck with these apps and I think this is the problem. I think we are seeing a fight now between open and closed. Open is always messy, it’s dirty, it’s not – it’s got little issues with the UI. But closed is dangerous in the long run, that’s what I would submit.<br />
</em></p>
<p><em>Jim Louderback Yeah, I can see that. I can see a good parallel there of Apple’s app store and Android’s app store for that matter being like the strip mall, where you get individualized…<br />
</em></p>
<p><em>Leo Laporte You get porn.<br />
</em></p>
<p><em>Jim Louderback …sanitized choices…<br />
</em></p>
<p><em>Leo Laporte Right.<br />
</em></p>
<p><em>Jim Louderback …that are very easy to get to, get on a [indiscernible] (43:50).<br />
</em></p>
<p><em>Leo Laporte Yes, yes, yes. But Apple’s especially, not so much Android’s.<br />
</em></p>
<p><em>Jim Louderback But you are not going to be able to find the chalk that gets rid of the ants or the weird ethnic food or…<br />
</em></p>
<p><em>Leo Laporte Right.<br />
</em></p>
<p><em>Jim Louderback …any of the cool stuff.</em></p>
<p>The (wonderful) <a href="http://twit.tv/250">TWiT 250</a> transcript is from <a href="http://podsinprint.com/">Podsinprint</a></p>
<p>I recommend the reading of the NYT piece, not just for the point under discussion but really for the analogy as such. I think we need more of this to make sense of what&#8217;s happening. Concrete images, communicative and inspiring.</p>
<p>Then, the idea of apps as suburbia might be more or less appropriate, but it certainly conveys some values or desires and expectations of people living in suburbia. This is the most interesting part, as it leads to a discussion about culture and technology. Then one might consider that &#8220;suburbia&#8221; are not the same all over the world&#8230;</p>
<p>PS the hint on &#8220;porn&#8221; in the transcript might be not very clear&#8211; shortly after this part Laporte and friends went on with an amusing exchange on porn on iPhone etc. &#8212; but it was too long to be included here&#8230; play TWiT if you are curious about it (I also recommend <a href="http://twit.tv/">TWiT</a> in general; I wonder sometimes how many listeners they have here in Europe).</p>
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