Tag Archives: design
You don’t ask your customers what they want
“Being customer-driven doesn’t mean asking customers what they want and then giving it to them,” says Ranjay Gulati, a professor at the Harvard Business School. “It’s about building a deep awareness of how the customer uses your product.” via Prototype … Continue reading
Mac elitism? Technology, luxury etc.
A leveling of class distinctions in Apple products is going to sting people who valued the affectation of elitism that came with using Apple’s top-of-the-line products. via Gizmodo – When Pro Doesn’t Mean Pro Anymore – MacBook This review from … Continue reading
The $300 Million Button and the “registration fatigue”
The $300 Million Button from Jared Spool tells the success story of a web form redesign — a huge success as it brought this additional big bunch of money to the retailer that asked for Spool’s consultancy advice. It is … Continue reading
NABA multidisciplinary team wins Nokia NUP-Nokia University program recognition
Fabio Mattia, Rossella Scicolone and Lara Gianotti, students respectively in the Media, Fashion and Graphic Design program at NABA, have won the 3rd placement in the 2008 edition of NUP-Nokia University Program, an annual challenge sponsored by Nokia Italy and … Continue reading
Buona matita (about social design)
“Buona matita social club” (“buona matita” translates as “good pencil”) is one of the few headlines that caught my attention on a magazine that I was lazily browsing last week while coming back from Isola d’Elba on the ferry (yep, … Continue reading
