Tag Archives: methodology
New design cards deck — Psychology wins this time
(note: this post has been in draft for ages but I want have to publish something quickly :) in reaction to a nice tweet from Alberto D’Ottavi, very good friend of mine; so guess what this is again design and … Continue reading
The (mythical) design funnel
I wrote a small bit of slideware on the topic for my lessons. I often refer to the “funnel” talking about process and methods but I lacked a handy reference. In terms of analytic clarity, I think the best representation … Continue reading
Design research “against needs”
What we need from research is more than description, and especially, more than a list of “needs,” explicit or implicit, met or unmet. This is from Rick Robinson‘s talk at IIT Design Research Conference 2010, very recently made available online … Continue reading
You don’t ask your customers what they want
“Being customer-driven doesn’t mean asking customers what they want and then giving it to them,” says Ranjay Gulati, a professor at the Harvard Business School. “It’s about building a deep awareness of how the customer uses your product.” via Prototype … Continue reading
Harvard Business Review on design thinking
“Finally”, as pointed out by my source, HBR hosts an overview about design thinking from Ideo‘s Tim Brown (nb: complete version available online for free). The post from Victor Lombardi includes a nice, compact synthesis. Via Noise Between Stations.
