Tag Archive for 'mobile'

400.000 people at 4G speed in Nordic Wonderland

TeliaSonera today switched on LTE networks in Stockholm and Oslo with coverage for 400,000 customers.

via 4G network goes live for lucky few • The Register.

I first heard about 4G technologies when I started attending conferences on telecommunications technologies back in 2004 — at that time we were just starting Mobilife, a big collaborative R&D project about “B3G” mobile applications and services. I travelled quite a lot since then in the Nordic countries, and I have always marvelled at how fast they are in adopting new things, quite simply — and I guess you don’t need to be a technoenthusiast (I am not) to agree. Anyhow, the news from the Register is a worhty and fun reading.  It will be intersting to see what will come out of this.

From (mobile) walled gardens to carriers stores

Verizon Wireless came up with a series of announcements geared to new revenue streams in the emerging world of the mobile cloud and open web services. As well as its M2M venture with Qualcomm, it hosted its first developer conference, showing off the Vcast application store and throwing open the doors to its traditionally tightly guarded network. “Our future success is no longer in the walled garden,” Verizon Wireless CEO Lowell McAdam told the developers gathered in Silicon Valley.


“It’s a new day [in wireless],” McAdam said in his keynote and webcast to developers. “Our success is tied to you.” He stressed the advantages that carriers stores – as opposed to those from device or software makers like Apple, Microsoft and Google – bring to programmers, notably access to mobile subscribers and their personal data and preferences, plus a familiar billing platform. Like Vodafone, the US cellco is creating open APIs to allow developers to hook into Verizon’s billing system, to support one-click purchasing, and into other subscriber platforms within the network, such as location-based services, presence, and messaging.

via Vcast store finally destroys walled garden at Verizon – Rethink Wireless.

Having just posted about Vodafone Live! death, I couldn’t resist to quote again from Rethink Wireless on another “walled garden” happy end. So, now it’s “carriers stores” time. They are expected to offer some concrete advantages over the leading Apple Store and other followers, in terms of telecom-specific features (if I got it right, the money for the developer would be the same 70%). On a personal note: the Live! news brought me back to MobiLife business modelling times; this one to the SPICE business modelling work, with smart people at IBBT, NTNU, Telenor, Telecom Italia and Telefonica.

(Vodafone) Live! is dead

Vodafone is to dump its once all-important Live brand as it revamps its mobile web strategy [...]

Vodafone Live was a ground breaker in its time, making the cellco the first major outside the Far East to recognize that it needed to associate itself with a software experience and web portal. But its operator-centric approach still clung to the walled garden, and has become old-fashioned in the world of app stores and open web services. Now Vodafone will adopt a new portal structure and brand – the unoriginal My Web – boasting all the features that the modern consumer supposedly wants, such as personalization and integration of social networking and messaging.

via Vodafone drops Live brand as European cellcos regroup – Rethink Wireless

Big news for me and everyone I think following mobile business / mobile design things. Vodafone Live! has been one of the biggest operator-led service ventures over the last few years (in Europe — note the careful distinction about the Far East above). It started in 2002. At that time I was dropping extra office hours with Neos friends to get onboard the MobiLife proposal and consortium, and we made it. Then, as I was working on business models with MobiLife folks in 2004-2006, we often made references to Live! as a typical operator-driven model, quite far away from the opennes envisioned in the project. Now let’s see how the new My Web will look like.

NABA multidisciplinary team wins Nokia NUP-Nokia University program recognition

NABA NUP presentation snip

Fabio Mattia, Rossella Scicolone and Lara Gianotti, students respectively in the Media, Fashion and Graphic Design program at NABA, have won the 3rd placement in the 2008 edition of NUP-Nokia University Program, an annual challenge sponsored by Nokia Italy and addressed usually to Economics and Engineering faculties. Thanks to Alberto D’Ottavi, the NABA Media Design school was invited to join this edition, which in itself has been an achievement, since it has been the first and only design school selected.

Fabio (Media Design) put together a multidisciplinary team inviting two other students from different domains (Rossella from Fashion and Lara from Graphic Design). Alberto and myself have supervised the work. To me it has been especially interesting for the double reason that Fabio was in my Design Methodology / Philosophy of Design class and that the topic of the challenge (“How the Internet device of the future will look like?”) was very much in line with the work done over the last few years on beyond 3G / ubicomp application and services (the service side was also stressed by the reference to OVI in the brief).

The main objective was to develop a concept and articulate it with service ideas and an early business perspective. As obvious, the differences among the various participants were quite evident. Most of the presentations from Economics and Engineering programs were pretty much centred about one or another technology idea, expanded into a bigger marketing picture (some provided even TV spot snippets and campaign budgets), even though others put a considerable effort also in physical mock-ups and benefit analysis. NABA students were drawn instead on a design perspective in which service scenarios and device sketches were perhaps more tied together.

From the educational point of view, I really enjoyed having a chance to practice with the students some of the key issues that I try to teach in my class: design as a team-based, distributed, multidisciplinary work in which intangible, service aspects are related in many ways to physical ones, from the functional, social and esthetical point of views. Furthermore, as the final day was hosted in Roma at Roma Tre University (namely by professor Carlo Alberto Pratesi), Nokia kindly invited the team to bring there some classmates. At the end we were almost 25 people, travelling from Milano to Roma and back to Milano in one day; 9 hours on the high speed train, but it looks like that everyone had a good time… (Friends might wish to check the Facebook photo album).

Joi Ito on the mobile Internet (lack of) openness

Interesting, critical reflections about how it should not be taken for granted that the openness typical of the Internet (or most of it) is going to dominate its mobile extension: “I don’t think there is anything wrong with mobile or with some of the great new mobile applications and devices, but we have to be careful to remember that most mobile networks that actually work are built on infrastructure that is operated by a small number of mobile operators who use a lot of regulated and closed technology”. The post includes some references to the Japanese environment, but most of the reasoning applies to a global level. I guess that worries about excess of regulation, risk aversion and insufficient competition are just even more serious for Europe (although we all know that there are huge differences among say highly dynamic, tech-savvy Nordic countries and, say, Italy).

Sketching mobile applications

Working with Neos on a mobc3 solution developed for a major retailer (details are confidential). As in other cases, manual sketching on a very basic mobile phone interface template proved to be really useful to translate or better shape high level requirements into more concrete anticipations of the application behaviour, to be elaborated then as detailed interface and navigation specifications.

Sketches are seeminlgy quite much appreciated by the developer guys to quickly get an idea of what the work is going to be (perhaps yet another sign of Powerpoint fatigue…)

Attended CHI 2008 in Firenze

Right after HCIed 2008 in Roma, I moved to Firenze for CHI 2008. Five days of good, dense stuff, very interesting papers presentations (including a nicely critical set at alt.chi and a panel on “harmful evaluations” with Saul Greenberg and others), design theater performances and the closing plenary with Bill Buxton, plus the course on “Mobile Interaction Principles” from Matt Jones and Gary Marsden (authors of “Mobile Interaction Design”), and the second half of the course on HCI and CHI history from Jonathan Grudin. Among others, nice chats with Finnish friends and former MobiLife project colleagues Esko Kurvinen (now at Elisa, was HIIT) and Petteri Nurmi (HIIT), but also with Luca Chittaro (Università di Udine) and Fabio Paternò (CNR). I was there with Neos colleague Dario Melpignano (and we did take note on research results very much in line with Neos mobc3 design approach).

Socio-economic analysis of technology

As part of the SPICE project, successfully completed an initial socio-economic analysis on the potential impact of the technologies reseearched and developed in that same project (in short, a mobile service creation and execution platform, with a set of context-awareness, service roaming and content delivery distinctive capabilities).

I conducted the study combining the results of a project internal workshop (held in Budapest with participants from Telenor and NTNU) and an external online video and email-based questionnaire addressed to experts in the field.

I managed the workshop as a structured brainstorming, eliciting feedback in discussion rounds based on a review of the key usage scenarios; then I analyzed the results extracting pros, cons and mixed reactions.

The questionnaire consisted in a simple set of open questions related to four short videos made available online; I selected a number of academics and research manager with relevant expertise from various locations (Germany, The Netherlands, Finland, Israel, among others) and got them to provide their comments.

The task was part of the revised business modelling analysis, coordinated by NTNU and conducted in cooperation with VUB (Brussels), Telenor, Telefonica and Telecom Italia; it has been also my last major effort in Spice, in which I have been working right since the kick-off in Paris, in January 2006 (and before that a bit at the proposal stage too).