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	<title>lgalli &#187; telecommunications</title>
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		<title>&#8220;Smartphones&#8221;: market share &amp; usage data</title>
		<link>http://www.lgalli.it/smartphones-market-share-usage-data/</link>
		<comments>http://www.lgalli.it/smartphones-market-share-usage-data/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 14:20:44 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[Minutes]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[adoption]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[telecommunications]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=829</guid>
		<description><![CDATA[After every quartery release industry analysts, experts and all comment on the latest market share data, based on sales in that timeframe &#8212; something a bit misleading if you think about the expression &#8220;market share&#8221;: in fact, these numbers does &#8230; <a href="http://www.lgalli.it/smartphones-market-share-usage-data/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>After every quartery release industry analysts, experts and all comment on the latest market share data, based on sales in that timeframe &#8212; something a bit misleading if you think about the expression &#8220;market share&#8221;: in fact, these numbers does not tell much about the actual distribution (i.e. platform share in a given period: look e.g. at the market share of Symbian, RIM and iOS published alongside this <a href="http://bit.ly/FTonNokiaCEO">FT piece on Nokia CEO troubles</a>, in which you have Symbian declining from over 60% in 2006/2007 to slightly above 40% in 2010, RIM moving from less than 10% in 2006 to 20% in 2010 and Apple iOS raising to something like 15% after the 2009 slightly higher peak; sorry for not being precise but the chart is very small&#8230; precious exact figures are missing ofc).</p>
<p>Update: via <a href="http://twitter.com/tomiahonen">@tomiahonen </a>I just found a <a href="http://graphics.thomsonreuters.com/F/07/GLB_SMPHN0710.gif">Reuters infographics, Strategy Analytics data</a>, that shows the general dynamic very well.</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/07/GLB_SMPHN0710.gif"><img class="alignnone size-full wp-image-858" title="GLB_SMPHN0710" src="http://www.lgalli.it/wp-content/uploads/2010/07/GLB_SMPHN0710.gif" alt="" width="500" height="325" /></a></p>
<p>This is not to say that this information is not important: of course it is, 100%, for a number of obvious reaasons. But there is big <em>but</em> here in my opinion: if we want to look at the &#8220;user&#8221; side of the coin (end-user or business), then discussing smartphones market share makes sense as long as they are accompanied by some data on the <strong>actual usage </strong>of the specific capabilities that make them different (supposedly &#8220;smart&#8221;) when compared to &#8220;dumb&#8221; phones: i.e. online applications usage, be they related to Web app/mobile sites or native apps. Even in this case, we would still be at a very high level, unless we discuss about some sort of activity or product/service category: e.g. search, games, social networks etc.<strong> </strong></p>
<p>To make the point clearer, look e.g. at the chart below, taken from a<a href="http://moconews.net/article/419-stats-internet-usage-on-phones-jumps/"> MocoNews.net post on a recent Pew survey</a>:</p>
<p><a href="http://www.lgalli.it/wp-content/uploads/2010/07/pewsurvey-mobile-data-usage-2010-2009.png"><img class="alignnone size-full wp-image-839" title="pewsurvey-mobile data usage 2010-2009" src="http://www.lgalli.it/wp-content/uploads/2010/07/pewsurvey-mobile-data-usage-2010-2009.png" alt="Chart presenting mobile data usage, Pew research" width="430" height="500" /></a></p>
<p>In other words: we might well have a relatively small number of iPhones around, but if iPhone users (or Android users, or whatever) are those mostly actively browsing the mobile Web, using and spending on mobile apps, searching and possibly clicking on those paid search ads etc. then this is what matters most from a business and marketing perspective.</p>
<p><strong>Now, data on mobile products/services usage <em>vis-à-vis</em> actual smartphone penetration divided by platform do not seem easily available, at least in the public domain &#8212; or am I wrong?</strong></p>
<p><strong>Update (27-7-2010):</strong> cf. e.g. these conclusions from a Yankee Group report (<a href="http://www.yankeegroup.com/ResearchDocument.do?id=53903&amp;mkt_tok=3RkMMJWWfF9wsRonuKXLZKXonjHpfsX86%2BksXqKg38431UFwdcjKPmjr1YEHRdQhcOuuEwcWGog82Q1WEeWQe5JP7%2BU%3D">Why iPhone matter</a>; premium access only, the following quotation is from the public executive summary): <em>Two-thirds of iPhone owners use the mobile Web daily &#8230; Plus, iPhone owners download more apps, are more interested in mobile  transactions and conduct more mobile e-commerce than users of other [smartphone platforms I guess -- it's truncated right there!]<br />
</em></p>
<p>PS: I put the quotation marks on<em> smartphones </em>in the post title for the same reason: Wikipedia tells that a <a href="http://en.wikipedia.org/wiki/Smartphone">smartphone </a>&#8220;allows the user to install and run more advanced  applications based on a specific platform&#8221; and then that they &#8220;run complete <a title="Operating system" href="http://en.wikipedia.org/wiki/Operating_system">operating system</a> software providing a platform for application developers&#8221;. Still you can use a smartphone pretty much in the same way of a dumb phone, as perhaps one went for it for other reasons than the possibility to use apps, the mobile Web and the likes. In short, couldn&#8217;t be this one the case for so many Nokia smartphones around? (especially in Europe) Smartphones are not created equal&#8230;</p>
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		<item>
		<title>400.000 people at 4G speed in Nordic Wonderland</title>
		<link>http://www.lgalli.it/400-000-people-at-4g-speed-in-nordic-wonderland/</link>
		<comments>http://www.lgalli.it/400-000-people-at-4g-speed-in-nordic-wonderland/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 16:03:23 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[News & miscellanous]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[B3G]]></category>
		<category><![CDATA[LTE]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Nordic]]></category>
		<category><![CDATA[pilot]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[telecommunications]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=543</guid>
		<description><![CDATA[TeliaSonera today switched on LTE networks in Stockholm and Oslo with coverage for 400,000 customers. via 4G network goes live for lucky few • The Register. I first heard about 4G technologies when I started attending conferences on telecommunications technologies &#8230; <a href="http://www.lgalli.it/400-000-people-at-4g-speed-in-nordic-wonderland/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>TeliaSonera today switched on LTE networks in Stockholm and Oslo with coverage for 400,000 customers.</em></p>
<p>via <a href="http://www.theregister.co.uk/2009/12/14/lte_deployment/">4G network goes live for lucky few • The Register</a>.</p>
<p>I first heard about 4G technologies when I started attending conferences on telecommunications technologies back in 2004 &#8212; at that time we were just starting <a href="http://www.mobilife-ist.org">Mobilife</a>, a big collaborative R&amp;D project about &#8220;B3G&#8221; mobile applications and services. I travelled quite a lot since then in the Nordic countries, and I have always marvelled at how fast they are in adopting new things, quite simply &#8212; and I guess you don&#8217;t need to be a technoenthusiast (I am not) to agree. Anyhow, the news from <a href="http://www.theregister.co.uk/">the Register</a> is a worhty and fun reading.  It will be intersting to see what will come out of this.</p>
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		<title>Joi Ito on the mobile Internet (lack of) openness</title>
		<link>http://www.lgalli.it/joi-ito-on-the-mobile-internet-lack-of-openness/</link>
		<comments>http://www.lgalli.it/joi-ito-on-the-mobile-internet-lack-of-openness/#comments</comments>
		<pubDate>Mon, 26 May 2008 16:17:31 +0000</pubDate>
		<dc:creator>lgalli</dc:creator>
				<category><![CDATA[News & miscellanous]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[regulations]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[telecommunications]]></category>

		<guid isPermaLink="false">http://www.lgalli.it/?p=210</guid>
		<description><![CDATA[Interesting, critical reflections about how it should not be taken for granted that the openness typical of the Internet (or most of it) is going to dominate its mobile extension: &#8220;I don&#8217;t think there is anything wrong with mobile or &#8230; <a href="http://www.lgalli.it/joi-ito-on-the-mobile-internet-lack-of-openness/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Interesting, critical reflections about how it should not be taken for granted that the openness typical of the Internet (or most of it) is going to dominate its mobile extension: &#8220;I don&#8217;t think there is anything wrong with mobile or with some of the great new mobile applications and devices, but we have to be careful to remember that most mobile networks that actually work are built on infrastructure that is operated by a small number of mobile operators who use a lot of regulated and closed technology&#8221;. <a href="http://joi.ito.com/weblog/2008/05/23/is-mobile-inter.html">The post</a> includes some references to the Japanese environment, but most of the reasoning applies to a global level. I guess that worries about excess of regulation, risk aversion and insufficient competition are just even more serious for Europe (although we all know that there are huge differences among say highly dynamic, tech-savvy Nordic countries and, say, Italy).</p>
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